We have to accept the truth that UAE owns reliable and best telecom services but DU services are beyond expectation. In Short, Du is the leading and renowned telecom service offers IPTV services for various businesses and homes, fixed-line, mobile and broadband facilities all over UAE. The company was launched back in 2007 and was the first Telecom entrant in UAE since 1976 after Etisalat was introduced. DU ensures to use supporting measures to build the best brand identity solution that will inspire all the customers in the UAE to avail DU service.
Is DU a government company?
The Dubai based DU Telecommunications Company was founded back in 2006. The company was offering fixed telephony, mobile, television, IPTV and broadband services to all business, homes and to cater to the needs of individuals all over UAE. In 2007, the company extends to provide satellite downlink and uplink service, especially for live TV broadcasters. Within the short span, DU emerged as a successful company. It expanded profitably and rapidly with more than 9 million customers and more than 80000 businesses clients in UAE.
DU is jointly owned by UAE Government 50%, Dubai Holdings, Mubadala and the shareholders.
Main vitality behind DU
Earlier it was Osman Sultan back in 1998 who recognized the requirement for a telecommunications company in UAE. He launched DU successfully in Egypt and took serious measures to make this project renowned all over the world. It was believed that the second telecommunication company is the necessity urge for the residents of the UAE.
After the establishment and launch of DU, UAE residents got to avail the service of second telecom mobile, cable, and internet facility. The company wants to reach out to the urban population first and then provide advanced network line all over UAE for future purposes. By the end of 2006, DU was able to cover 85% of video, voice, data and content services to all of the residential as well as corporate customers in UAE. It was EITC that supported DU to provide network coverage to more than 20,000 business and residential customers in Dubai Media City, Dubai Internet City, Emirates Hills, free zones, Dubai Marina and DIFC.
Who owns DU?
DU owner and CEO is Osman Sultan who has the 52% approval rating with estimated employees of 1.6K and 3.5B of annual revenue. Around 39.5% Du is maintained by Emirates Investment Authority, 20.08% it is preserved by Mubadala Development Company, Emirates Communications and Technology owns 19.5% while the remaining is preserved by shareholders.
What is DU LTE?
Customers are able to avail 4G LTE connectivity to have an enhanced experience. 4G LTE network lets users enjoy fast downloads and better connectivity. To cope up with the global trends, the network has observed some very healthy growth and listed under the Dubai Financial market. More than 80,000 businesses and 7.5 million customers use the service of DU LTE.
Why use DU service?
DU business and individual customers can enjoy greater mobility, flexibility and reliability to stay connected with all sorts of people on the go. DU offers great calling and data plans to meet the needs of everyone including business people or even enterprises mainly in UAE. Mainly it is the business customers who can enjoy seamless packages up to 10GB and lowest data plan of 1GB in just AED 300.
To cope up with the fast-paced life, DU offers reliable connectivity for business customers and individuals. Yes, it is true that business customers are increasing with time in UAE so it is important for them to stay connected with office matters through smartphones. In such cases, DU is the flexible option along with vital components to keep up the efficient workflow.
Hence, the individuals can also utilize affordable data packages and call plans. The company also aims to assist all enterprise and individual customers to stay connected. With efficient service available in cost-effective amount.
Package Pricing of DU
DU also offers affordable and reasonable pricing call and internet packages for postpaid or prepaid users. The leading UAE provider offers bundles for prepaid users that starts from almost 25Dhs and validity for 30 days. The package plan includes unlimited usage of social platforms such as Facebook and WhatsApp along with 35 On Net flexible minutes. With 100Dhs users can also avail data bundle up to 1GB with 100 On Net flexible minutes.
For postpaid users, within 150Dhs you will get the cheapest plan with 6GB and 300 On Net flexible minutes for 24 months.
DU uses high-end RSA security
Its recognized as an important and paramount leading company in telecommunications that enables UAE residents to utilize smart services. It plays a key role in the UAE`s vision. Because it continues to invest in long-standing smart infrastructure and supports fostering innovation. DU business model is flexible and provides ultimate data protection to business. By making its contribution to new and innovative technologies. It manages monitors and defines a great strategy to offer end to end security. Thus, we can say that RSA is actually a heart of DU success and plays a great role to maintain quality standards.
RSA security solution is implemented by DU to assist all of the organizations to protect from risks and serious security matters. It is also the only digital and award-winning solution or cyber security method that responds and detects all of the advanced attacks manages access to all user identities and reduces business fraud, risks, and cyber crime. So being a DU customer means high-end security provided to everyone.
DU plan for upcoming years
Lastly, its managed and owned by Emirates Integrated Telecommunications Company. It is EITC that demonstrates and showcases high-end innovative solutions and assisting different enterprises to achieve rapid digital transformation. DU vision is clear and plans to utilize the strategy to support all the customers to board upon digitization. Its awarded to be a pioneer for supporting latest and revolutionary technology to transform capable industries and enterprises. Thus, UAE`s main quest is DU that aims to accelerate smart transformation.